Contact:
Terry Spicer
Director of Sports Media & Athletic Relations                         
(919) 719-1999
tspicer@shawu.edu

Please be advised that the University has a new trademarked Athletic logo. Various forms of the bear that have been widely used were forms of clipart and not official marks of the University. They are to be discontinued in use.

Licensed vendors have been chosen by the University to print all required materials/paraphernalia with the new logo.
LICENSING
Shaw University's new licensing program has been designed to protect the symbol that communicates the tradition of athletic excellence associated with its reputation and existence. The University strives to protect, enforce and benefit from all communications of and commercial usage of this trademark. A trademark includes any symbol used to associate goods (or services) with a particular entity and to distinguish them from the goods and services of others. This new logo may only be used by or with the consent of the owner thereof.

LICENSING APPROVAL
Anyone desiring to use the trademarks of Shaw University for a commercial purpose must obtain permission from the University prior to use, manufacture and retail of any item. Royalties to the University must be paid for all items produced for public sale or any commercial purpose. The Office of Sports Media & Athletic Relations serves as the University’s liaison for licensing approval at 919-719-1999.

INTERNAL USE
For University use of this trademark on letterhead, brochures, reports, etc., there is no licensing approval required. However, all users must contact the Office of Sports Media & Athletic Relations for usage.

 

“Shaw University Athletics: A New Reality”